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Hammock Day Festival set for July 20 at the Hammock Shops Village in Pawleys Island

12 Jul

Hammock Day Festival set for July 20 at the Hammock Shops Village in Pawleys Island

The rope hammock — a hand woven bed, two wooden spreader bars, and a clew knot with a ring for hanging — represents the relaxation and a laid-back atmosphere of South Carolina’s Hammock Coast®

That’s why each year, the Georgetown County Chamber of Commerce and South Carolina’s Hammock Coast highlight National Hammock Day with a fun community event featuring vendors and free Hammock Coast swag.

South Carolina’s Hammock Coast derives its name from the famous rope hammocks famously made in Pawleys Island. (Photo by Chris Rogers/Georgetown County Chamber of Commerce)

This year, the Chamber and Hammock Coast are teaming up with Pawleys Island Hammocks and Hammock Shops Village in Pawleys Island, where the event will be held. It will be on Saturday, July 20, from 10 a.m. to 5 p.m. (Officially, National Hammock Day is observed on July 22.)

From 10 a.m. until 5 p.m., locals and visitors are invited to swing by the Hammock Shops Village to enjoy free food and games, and more. Score a free official Hammock Coast T-shirt from 10 a.m. to 1 p.m. (while supplies last!). There will be food trucks, brews by New South Brewery, kids activities, including inflatables, face painting and cornhole, and live music from 1 to 5 p.m. by The Tams and The Embers.

The Tams will perform live at the Hammock Day Festival on July 20 at the Hammock Shops Village. (Photo provided)

And, best of all, there are three chances to win an Original Pawleys Island Hammock, courtesy of the Original Hammock Shop, tickets to Brookgreen Gardens, and more Hammock Coast swag. This special package will be given away throughout the day. To enter for a chance to win a hammock, people only need to swing by the Hammock Shops Village and fill out a registration form during the event. No purchase is required.

This is the sixth year the Chamber and tourism leaders have held a special recognition event to celebrate the hammock. But this is the first year they have joined forces with Pawleys Island Hammocks and the Hammock Shops Village.

“We have all celebrated National Hammock Day every year in our own unique way to give back to the community, provide entertainment, and welcome visitors and educate them on what our iconic coastline has to offer,” said Todd Nifong, vice president of Sales and Marketing for Pawleys Island Hammocks. “It was only natural for us to consolidate this into one main event for everyone to come together and enjoy and help us to continue to grow into the cant miss multi day festival to celebrate National Hammock Day.”

Also performing will be the Embers, featuring Craig Woolard. (Photo provided)

He urges locals and visitors alike to attend this year’s Hammock Day Festival at the Hammock Shops Village.

“This event is for our community and everyone visiting the Hammock Coast,” Nifong said. “We have a great lineup of classic beach music acts, great food and drink, lots of stuff for kids of all ages to enjoy, and most importantly having fun.”

“We couldn’t ask for a better partner to celebrate National Hammock Day with than the folks at Pawleys Island Hammocks and the Hammock Shops Village,” said Chamber President and CEO Beth Stedman. “It’s a perfect combination and we are so excited to welcome both local residents and our valued tourists to celebrate with us.”

Other event details:

  • There will be overflow parking available at South Atlantic Bank and the McGill Law Firm complex.
  • Parking entrances will be on Lachicotte Drive and the Hammock Shops Village south entrance.
  • Parking shuttles will take attendees from lots to the event.
  • All shops and restaurants will be open during the event.
  • Free water will be provided for attendees.
  • Food vendors will be available all day.
  • Attendees are asked to bring chairs.

About the Hammock Coast

South Carolina’s Hammock Coast is one of the Palmetto State’s top tourist destinations. Generations of visitors have made Georgetown County their preferred vacation spot. Buoyed by its large selection of vacation rental condos and homes and wide-open, pristine beaches, Hammock Coast beaches routinely make the best-of lists from various media outlets.

In addition to the beaches, people are drawn to the Hammock Coast for its nature-centric pastimes such as fishing, boating, kayaking, birding and more. Historic sites, such as the Kaminski House, Atalaya Castle at Huntington Beach State Park and Front Street in Georgetown, are also popular must-do activities for visitors of all ages.

The official Visitor Center is located at 28 Wall St. in the Litchfield community of Pawleys Island and located just outside the gate access to the Litchfield By the Sea resort. 

The Hammock Shops Village is located at 10880 Ocean Highway, Pawleys Island. For more information about the Hammock Day Festival, click here. For more information about the Hammock Coast, click here. or follow on Facebook, Instagram and Pinterest. Or call 843-546-8436.

By Clayton Stairs / tourism manager for the Georgetown County Chamber of Commerce and South Carolina’s Hammock Coast®

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