Hammock Day Festival set for July 19, 2025, at the Hammock Shops Village

Hammock Day Festival set for July 19, 2025, at the Hammock Shops Village

The rope hammock – a hand-woven bed with two-wooden spreader bars and a clew knot with a ring for hanging – perfectly represents the relaxation and a laid-back atmosphere of South Carolina’s Hammock Coast®.

That’s why each year, the Georgetown County Chamber of Commerce, the Hammock Coast, The Hammock Shops Village, and The Original Hammock Shop hosts the Hammock Day Festival, a fun community event featuring vendors, live music, giveaways, and free Hammock Coast® swag.

This year, the festival is set for Saturday, July 19, from 10 a.m. to 5 p.m. (Officially, National Hammock Day is observed on July 22, but we’re celebrating early here on South Carolina’s Hammock Coast!)

Locals and visitors are invited to swing by the Hammock Shops Village, 10880 Ocean Highway, Pawleys Island, to enjoy shopping, games, live music, and free giveaways throughout the day. Attendees may be able to score a free official Hammock Coast cap (only available while supplies last!) at the Chamber and Hammock Coast’s booth.

Also this year, for the first time, the Hammock Coast, the official tourism moniker for Georgetown County, will offer an official Hammock Day T-shirt for sale during the festival.

In addition to all the shops and restaurants in the Village open and ready for business, the festival will also feature food trucks, brews by New South Brewery, kids activities, including inflatables, face painting and cornhole, and live beach music from 1 to 5 p.m. by The Tams and The Embers.

And, best of all, there are chances to win an Original Pawleys Island Hammock every hour, as well as tickets to Brookgreen Gardens, and more Hammock Coast® swag. To enter for a chance to win a hammock, people only need to swing by the Chamber and Hammock Coast® booth in the Village. No purchase is required.

However, attendees can score an extra entry when making a purchase at any store or restaurant in the Hammock Shops Village. When a purchase is made, the customer will be given a special entry form. Once filled out, the customer must drop off any of these special entry forms at either the Chamber/Hammock Coast booth.

This is the seventh year the Chamber and tourism leaders with the Hammock Coast, the official, trademarked tourism moniker for Georgetown County, have held a special recognition event to celebrate the hammock. But this is only the second year they have joined forces with the Hammock Shops Village and The Original Hammock Shop for the event.

“We have all celebrated Hammock Day every year in our own unique way to give back to the community, provide entertainment, and welcome visitors and educate them on what our iconic coastline has to offer,” said Todd Nifong, vice president of sales and marketing for Pawleys Island Hammocks. “It was only natural for us to consolidate this into one main event for everyone to come together and enjoy and help us to continue to grow into a can’t-miss festival to celebrate National Hammock Day.

“Our first combined effort in 2024 was a great success, and we are looking forward to another great year in 2025.”

The festival has earned widespread attention, and some visitors often plan their trip to one of the Hammock Coast beaches – southern Garden City, Huntington Beach, Litchfield Beach and Pawleys Island – to coincide with the Hammock Day Festival.

Venerable magazine Architectural Digest, in fact, singled out the festival in a June 4, 2025, story highlighting “The 55 Best Small Towns in America.” Pawleys Island was featured at No. 7 with the magazine offering effusive praise for the event: “Known for their handmade hammocks that have been made in town for nearly 100 years, the Hammock Day Festival is one of the most entertaining days in town each year.”

Nifong urges locals and visitors alike to attend this year’s Hammock Day Festival at the Hammock Shops Village.

“This event is for our community and everyone visiting the Hammock Coast,” Nifong said. “We have a great lineup of classic beach music acts, great food and drink, lots of stuff for kids of all ages to enjoy, and most importantly having fun.”

Beth Stedman, president and CEO of the Georgetown County Chamber of Commerce, said there could be no better partner to celebrate Hammock Day with than the folks at Pawleys Island Hammocks and the Hammock Shops Village.

“It’s a perfect combination,” she said, “and we are so excited to welcome both local residents and our valued tourists to celebrate with us.”

Other event details:

• There will be overflow parking available at South Atlantic Bank and the McGill Law Firm complex.
• Parking entrances will be on Lachicotte Drive and the Hammock Shops Village south entrance.
• Parking shuttles will be available to take attendees from lots to the event.
• Free water will be provided for attendees.
• Food vendors will be available all day.
• Attendees are encouraged to bring chairs for the concerts and to spend the day.

About the Hammock Coast

South Carolina’s Hammock Coast is one of the Palmetto State’s top tourist destinations. Generations of visitors have made Georgetown County their preferred vacation spot. Buoyed by its large selection of vacation rental condos and homes and wide-open, pristine beaches, Hammock Coast beaches routinely make the best-of lists from various media outlets.

In addition to the beaches, people are drawn to the Hammock Coast for its nature-centric pastimes such as fishing, boating, kayaking, birding and more. Historic sites, such as Hopsewee Plantation just south of historic Georgetown and Brookgreen Gardens and Atalaya Castle at Huntington Beach State Park in Murrells Inlet, are also popular must-do activities for visitors of all ages.

The Georgetown County Chamber of Commerce operates two Visitors Centers — one at 531 Front St. in Georgetown and the other at 28 Wall St. in the Litchfield community of Pawleys Island and located just outside the gate access to the Litchfield By the Sea resort. 

The Hammock Shops Village is located at 10880 Ocean Highway, Pawleys Island. For more information about the Hammock Day Festival, click here. For more information about the Hammock Coast, click here or follow on Facebook, Instagram and Pinterest. Or call 843-546-8436.

By Clayton Stairs and Mark A. Stevens/ tourism staff for the Georgetown County Chamber of Commerce and South Carolina’s Hammock Coast®