Georgetown, February 18, 2013: Hammock Coast, the brand name adopted by the Georgetown County Tourism Management Commission to identify Georgetown County, SC to visitors, is the featured travel road trip in the March issue of Southern Living magazine. Highlights of the two page feature include Hopsewee Plantation, Georgetown’s Harborwalk, Limpin’ Jane’s Restaurant, The Original Hammock Shop and the Murrells Inlet Marsh Walk.
After visiting the area, writers from Southern Living worked with Lauren Cobb, of the Georgetown County TMC and Sally Hogan with the Georgetown County Chamber of Commerce to finalize details and make connections with local businesses. “It is always exciting to work with national writers and have the opportunity to share local stories that we are so passionate about” said Cobb. Hogan added “the Southern Living writers really made an effort to get to know what makes the Hammock Coast special, they do their research and then reach out to us for the final details.”
The Tourism Management Commission (TMC) was formed by Georgetown County Council in January of 2008. It is charged with marketing tourism in Georgetown County. In 2009 the TMC, in a cooperative effort with Rawle Murdy Associates, conducted consumer research which resulted in branding Georgetown County as the Hammock Coast. This area includes Murrells Inlet (Seafood Capital of SC), Pawleys Island (oldest summer resort on the East Coast), the Litchfield Beaches, Garden City Beach, the Historic Waterfront city of Georgetown, and Andrews.